在進行LOGO制作之前必須先了解公司LOGO的五大要素，我們先了解下什么是logo設計及其LOGO設計的來源，這樣對于我們下面的內容會有一定的幫助。

1、識別性<span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: 宋體; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">
　　關于識別性要求必須容易識別，易記憶。這就要做到無論是從色彩還是構圖上一定要講究簡單。<span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: 宋體; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">
2、特異性<span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: 宋體; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">
　　所謂特異性就是要與其他的<span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: 宋體; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">LOGO有區(qū)別，要有自己的特性。否則設計的<span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: 宋體; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">LOGO都一樣。<span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: 宋體; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">
3、內涵性<span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: 宋體; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">
　　設計<span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: 宋體; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">LOGO一定要有它自身的含義，否則就算做的再漂亮，再完美也只是形式上的漂亮，卻沒有一點意義。這就要求<span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: 宋體; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">LOGO必須有自己的象征意義。<span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: 宋體; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">
4、法律意識<span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: 宋體; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">
　　關于<span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: 宋體; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">LOGO的法律意識一定要注意敏感的字樣、形狀和語言。<span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: 宋體; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">
5、整體形象規(guī)劃（結構性）<span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: 宋體; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">
　　<span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: 宋體; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">LOGO不同的結構會給人不同的心理意識，就像水平線給人的感覺是平緩、穩(wěn)重、延續(xù)和平靜，豎線給人的感覺是高、直率、輕和浮躁感，點給人的感覺是擴張或收縮，容易引起人的注意等。

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